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& nbsp; & nbsp; & nbsp; in this very ordinary day, a surge of restless mood enveloped the airport. Dense mass of people, people's eyes in the same direction, waiting for a flight from Bangkok. & nbsp; & nbsp; & nbsp; After the plane landed, down two suitcases Son, white aluminum suitcase in their hands, become the focus of all eyes of fans around the world because there is hidden desire - the only trophy was with Franz Beckenbauer and Maradona kiss marks "real Gold Cup." & nbsp; & nbsp; & nbsp; Adi VS. Nike: winning or losing heavily in gambling fight & nbsp; & nbsp; & nbsp; sponsor of major events to bring the impact is enormous. Well, it can increase sales, but more important is the brand position can be improved and consolidated to obtain psychological identity of consumers. However, the official sponsor of major sporting events in the uniqueness of a particular industry, the "win" is bound to be walking on the road. & nbsp; & nbsp; & nbsp; However, the strength of large companies still hesitate to invest huge amounts of money, manpower and resources devoted huge gamble, no matter the odds geometry first, at least, once the "win" will be able to prevent the opponent to occupy this block poised. & nbsp; & nbsp; & nbsp; the world's second-largest sporting goods supplier adidas is to the generous investment, as PK rival's secret weapon, even if this investment will make profits in the short term decline. & nbsp; & nbsp; & nbsp; the last World Cup, as only one set of World Cup of cheap foamposites ficial sponsors, official suppliers and licensed logo products manufacturer in one of the company, Adidas indeed a rewarding experience. Victory in 32 teams, Adidas sponsored a total of 10 teams, topped the list. & nbsp; & nbsp; & nbsp; sponsoring 10 teams effective? Data show that Adidas first quarter of 2002, sales rose in the case of 1.64 billion euros and profit of only 98 million euros, with the same period in 2001 (? 124 million) decreased by 20.9%. Therefore, with a view to the World Cup Adidas sponsorship deal with declining profitability of primary responsibility. & nbsp; & nbsp; & nbsp;? ????? its chairman, Herbert Chen, Adidas do this spending a huge amount of advertising costs, the company had to endure at the beginning of this expenditure caused profits to decline. Nevertheless, Adidas or through this investment to further enhance the image in Asia. "Huge advertising spending will inevitably win a lot of money advertising in return," Herbert? Heiner self-comforting, "This is a time-tested Adidas 'secret weapon'." In order to attack the Adidas, old rivals, the world's largest sporting goods suppliers US Nike sponsored eight teams, "crazy" invested 100 million euros, it is more than twice Adi investment. Herbert - domestic interpreted as: "They (Nike) must do so, otherwise there is no chance to compete with us because we know how football.." & Nbsp; & nbsp; & nbsp; in Sponsored They talk about their sports marketing spirited time, there must be more corporate sponsorship d jordan shoes online sale efeated in the competition, they take advantage of the gap between various policies, promote themselves walking a fine line. & nbsp; & nbsp; & nbsp; during the World Cup, Futsal Nike organized a football match, and launched a massive ad campaign. While Adidas is the exclusive World Cup sponsor sporting goods, but at the time, a survey showed that 70% of respondents mistakenly thought Nike is the official event sponsor. & nbsp; & nbsp; & nbsp; Although similar to the "loophole" of ambush marketing, so a lot of non-sponsors spent a little money, but to do great things, but if used improperly tend to make themselves be punished. So far, FIFA has found more than 1,200 such violations in 65 countries and regions. FIFA announced on February 8, prohibit the use of non-sponsors events distribute tickets for World Cup football the way, only the designated sponsors are allowed to use tickets for advertising. & nbsp; & nbsp; & nbsp; However, there are also some effective way. For example imitate official sponsor advertisements. "Eat Football, Sleep Football, DrinkCo-ca-Cola", which is in the 1998 World Cup in France, the official sponsor Coca-Cola launched a slogan, and Tango soft drink company introduced imitation version of the phrase slogan - "Eat Pies, Sleep A lot, DrinkTango ", reached by Coca-Cola to promote its own effects. & nbsp; & nbsp; & nbsp; While some companies can not become an official sponsor of the main event, but as long as there is a good strategy, the same can become the W new jordans shoes for sale orld Cup marketing battle winner.Nike LeBron 11 "Armory Slate" detail picture exposure 2013-12-08 23:29:49 today, Instagram God once again brought us the latest Lebron spy 11, compared to a single physical map before two, a group of pictures of the outflow of more detailed, the details of the design can reflect this shoe. This Nike LeBron 11 "Armory Slate" uses a new Armorposite shoes, mechanical sense, while the lining is loaded with a special texture design. 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North America local time on May 12th, Nike Kobe A.D. will be available in all black color, only in the shoes and insoles logo with red eyes, as though the dark night beast red, deep blue crystal outsole also like a deep tan Wang, but seemingly placid but hidden dangers. The whole pair of shoes was like the silence before the war, and the fear was congealed in the air. shoes information: release date: 17 May 12th color: Black/Black-Gum, Light, Brown number: 852425-064 offer price: $160 APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience!Published: 2008-09-22 07:34:07 | 1682 people share the view:What is XS? fickle is thinking, change is the only style, this is the trend of the shop the new forces of amazing space. XS from Xsneaker, from Xsneaker, overbearing but sweet hippo is totem LOGO, "Make Life Get Better" (make life more cool) is its slogan. As a brand new trend, XS tells us that although everyone, each individual is small, can also burst into a powerful force. Although XS is still the "little bit" role of the trend brand today, it will become "extra strong" in the future"! The design idea ofAdidas Rose 3 " Nightmare" 2013-12-08 22:48:32; the new color Adidas today released a new Adidas Rose 3; " Nightmare" color, the color of the inspiration from the nightmare, so the choice of representing the devil purple tone. 12-24-12 the tongue represents the shoe's release date. The three bar and the sole are made of luminous material, which is very bright. It is reported that this Adidas Rose 3 " Nightmare" will be on December 24th Christmas Eve in the designated shop for sale, priced at $180.The day before Jordan Brand again released a pair of new color Air Jordan 1 Retro High OG, the designer of smooth leather and ordinary leather auxiliary build shoes, gold Nike Logo embellishment on the tongue, the color rubber outsole shoes, the overall feeling of low-key introverted, but also exudes a touch of luxury temperament. Effect on the feet is also very love, it is reported that the shoes in December 6th will be fully available, then love friends may wish to look at.adidas recently brought a pair of new dark blue colors to popular running shoes UltraBOOST. Primenknit knitted material of shoe body contour classic by deep blue, and showing a deep contrast of the texture in the toe, heel support a "ultra boost" golden simple embellishment, and equipped with white and black Continental BOOST midsole durable rubber outsole and. 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